Brand Strategy
Product Marketing
Content Marketing
PR

SleekFlow AI

The Challenge
Develop a proof of concept for the WhatsApp Marketing Expert Tool within three weeks to capitalize on the generative AI boom and quickly bring the product to market amidst growing competition.

Solution:
Led the content development of the proof of concept by training our LLM using SleekFlow’s extensive blog library on WhatsApp marketing. Collaborated with product and data solution architects to define the tool's tone of voice, ensuring alignment with our brand identity. Introduced the AI Marketing Expert feature, powered by GPT-4, and coordinated a showcase for over 60 enterprise clients, partnering with the Director of Product and Microsoft to effectively communicate product value.

Outcome:

Established a first-time collaboration with Microsoft, crafting a joint presentation showcasing SleekFlow AI alongside industry-specific use cases.
The success of the proof of concept led to the full development of the SleekFlow AI feature, now the platform’s flagship offering.
Achieved 18 sign-ups for the SleekFlow AI for WhatsApp free tool.
Secured 360 total media clippings and 43 featured articles, highlighting our thought leadership in AI.

Outcome 1: SleekFlow AI Proof-of-Concept: Free WhatsApp Marketing Expert Tool

✓ 180 Sign Ups for SleekFlow AI for WhatsApp Free tool in the first week

Outcome 2: SleekFlow AI Feature Launch Materials

✓ Localized to engage businesses across all five active regions: Hong Kong, Singapore, Malaysia, Indonesia, the UK, and Brazil.

✓ Created a sales brochure for event handouts and to introduce SleekFlow AI capabilities to existing customers.

Outcome 3:

✓ Secured our first event partnership with Microsoft

✓ Collaborated with the Director of Product and Microsoft to showcase AI features to over 60 enterprise customers in Hong Kong.