AI-Generated Onboarding Videos
Overview:
Built a custom automation pipeline to deliver AI-personalized onboarding videos before an official integration was in place, and lowered tool costs by 50%.
Core Capabilities:
Marketing Automation Architecture
(Intercom → Zapier → Sendspark via Webhook)
Systems Integration
API Workflows
Lifecycle Operations
The Challenge
Our onboarding lifecycle was designed to move users from early activity to paid conversion, and the team wanted to introduce personalized AI welcome videos to make the experience more human and engaging. However, Sendspark did not have the integration we needed, and upgrading for access would require a higher-cost plan.
The System I Designed
I created a way to trigger personalized video generation from Intercom user activity and feed it back into onboarding emails, without engineering support or additional tool spend.
I built a custom automation pipeline that connects:
Intercom → Zapier → the Sendspark API (Webhook)
to generate and deliver AI-personalized videos at scale.
Why This Mattered
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Used Zapier as middleware between non-integrated tools
Configured custom API webhook to Sendspark
Passed dynamic user data (name, job title, campaign fields)
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Triggered video creation based on Intercom user tags
Structured and transformed user data inside Zapier
Automated generation of a unique video per user
Returned video URLs for lifecycle messaging
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Enabled onboarding to send personalized videos at scale
Eliminated manual video creation
Delivered without engineering resources
