Brand Strategy
Project Management
Copywriting
Social Media Strategy
PR

Uncle Ming’s

Uncle Ming's, the whisky bar of AKI Hotel, showcases a cohesive branding project where I played a key role in naming, identity, and brand strategy. The space engages with its urban surroundings through a striking geometric design, creating a "house of light" that invites guests to explore a curated selection of fine whiskies. The branding emphasizes craftsmanship with raw, tactile elements and a logotype inspired by joinery, establishing a strong visual identity that bridges architectural precision and personal narrative. Set against a dusky skyline, Uncle Ming's not only offers an inviting atmosphere for spirited conversations but also embodies a unified brand experience that enriches each visitor's journey.

Location: AKI Hotel, Hong Kong

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